How Crypto Will Reach Mass With SocialFi

Yoorbit
4 min readApr 26, 2022

Although there are more than 4 billion social media users in the World, crypto adoption is not so high. Most of crypto owners still use it as a financial instrument as trading.

On the other way, there are lots of blockchain based projects developed to use crypto not just for trading.

Yoorbit is the first social network that users can earn crypto by connecting their experiences with the app. App is so easy to use, so your grandma can use it and send YOORB tokens to her wallet.

It is a revolutionary way to connect real life with blockchain using ratings and crypto as a tool. Users can rate their personal experiences such as movies, songs, books, hotels, restaurants, food, drink, games, brands, products, and anything you can think of. They can earn by rating, commenting, appreciating other users or following.

Yoorbit is a solution for crypto to go to mass.

Let’s look at what’s happening in the World by numbers, keep in mind that these numbers will change after Yoorbit

CRYPTOCURRENCY OWNERSHIP

As crypto adoption increases around the world, Gemini’s 2022 Global State of Crypto report reveals adoption trends, barriers to entry, and attitudes towards crypto among nearly 30,000 respondents in 20 countries.

Venture capital investment in crypto and blockchain startups has exceeded $30 billion. More than $10.5 billion was invested in Q4 2021 alone. Cryptocurrency market capitalization reached almost $3 trillion and Bitcoin hit all-time highs of $65,000. This makes crypto the best performing asset class of the past decade.

According to the report, 41% of respondents in the 2022 Global State of Crypto report say they purchased crypto for the first time in 2021, the year of crypto’s rise.

2021 Was Crypto’s Breakout Year

Forty-one percent of crypto owners surveyed globally purchased crypto for the first time in 2021. More than half of crypto holders in Brazil (51%), Hong Kong (51%), and India (54%) started crypto for the first time in 2021. Globally, 41% of respondents said they are crypto-curious.The crypto-curious are defined as consumers who do not currently own crypto, but are either interested in learning more or say they are likely to acquire cryptocurrency in the next year.

Gender Gap Narrows in Crypto

According to the report, 47% of those planning to buy crypto next year were women globally. Women appear to be leading the way in crypto ownership in developing nations. Accordingly, women represent at least half of crypto holders in Israel (51%), Indonesia (51%), and Nigeria (50%). Conversely, in developed countries and regions only one-third of crypto owners in are women. Including the United States (32%), Europe (33%), and Australia (27%).

Inflation Primary Driver in Crypto Adoption

In countries experiencing a currency devaluation of 50% or more, respondents were more likely to purchase crypto over the past 10 years, 5 times more likely. In countries whose currencies have depreciated by more than 200% against the USD, crypto ownership accounts for 41% of respondents. Including South Africa (32%), Mexico (32%), India (40%), and Brazil (45%). Two out of 5 crypto owners (40%) in the US see crypto as a hedge against inflation.

Crypto Regulation a Top Concern Globally

The biggest concern of non-crypto people is the lack of crypto-related legislation in their country. Among non-owners, 39% in Asia Pacific, 37% in Latin America, and 36% in Europe say there is legal uncertainty around cryptocurrency.

Education is the Greatest Barrier to Ownership

Globalyy respondents said educational resource is more important in crypto ownership (%41) compared to referrals from friends (22%). More than half of respondents in Latin America (51%) and Africa (56%) said educational resources would make them more comfortable buying cryptocurrency.

Crypto Buyers in 2021

Nearly half (44%) of all US crypto holders, including states, were bought crypto in 2021. Latin America (46%) Asia Pacific (45%), more than half of crypto holders in Brazil (51%), Hong Kong (52%) and India (54%), 2-in-five crypto owners in Europe He invested in crypto in 2021.

Crypto Curiosity High Across Regions

Globally of (%41) respondents said they are curious about crypto. Compared to other regions, countries in Europe had a high number of crypto enthusiasts. Ireland was the country with the most interest in crypto with 58%. Irish people are interested in learning more about or buying crypto in the coming year.

Other countries with significant crypto interest are Germany (53%), Colombia (50%), and UAE (49%).

Cryptocurrency Ownership by Country

Crypto ownership trended higher in high-income and developed countries.

In the UK, Germany, and France, 40% or more states that they own crypto.

Global Adoption Among Women)

• Women in developing countries are leading the adoption of cryptocurrency. For example, more than half of crypto investors in Indonesia and Nigeria are women.

• France leads the way in crypto adoption among women in developed countries. More than two-fifths (45%) of crypto investors are women.

• Among the developing countries, the UAE stands out with a 32% female investor.

Gender Gap Begins to Close in Crypto

In 2022, the majority of crypto curious are women. 47% of those who say they will buy crypto next year in the world are women. In 2021, 17% of women aged 18–24 said they would invest in crypto, compared to 22% in 2022.

The survey was conducted online by the Data Driven Consulting Group on behalf of Gemini from November 23, 2021 to February 4, 2022. Survey respondents typically represent the adult population aged 18 to 75 in each country and have a household income of $14,000 or more.

Source: 2022 Global State of Crypto report

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